So it was the brainstorming before this photo shooting when we heard this song. It was that specific moment when the brief was laying in front of us, we were out of ideas and we found these lyrics rather inspiring. Everything just matched perfectly with the client’s needs and the next moment we started creating.
We chose a She and a He, like in the song. We introduced into the equation some alchool, cigarettes and poker. We placed them into an appropiate location and we gave them the context from the song.
And this is what we got: the joy, the hope, the fight. The end.